Complete Digital Marketing Strategy
“If you know the enemy and you know yourself, you need not fear the results of a hundred battles.”
– Sun Tzu
Digital Strategy is an integral part of our service offering as it provides the blueprint for cost-effectively achieving your marketing goals and ultimately your vision.
Through our consultative process we uncover your business’s unique online advantages – every business has at least 3 ‘killer’ advantages that can help dominate a market through high precision, high impact marketing tactics.
We will help you see the full competitive picture while unlocking new growth opportunities.
Where are your competitors advertising online and how much are they investing? Which investments are the most effective? Who is buying from your competitor? With our global research team and powerful technology, we can answer these questions and many more.
Partnering with WSI will help make your competitor’s strategy transparent – allowing you to capitalize upon their weaknesses (and oversights) while mapping your ‘double down’ opportunities for exponential revenue growth.
The digital blueprint will identify where your potential customers are online and how best to convert them into paying, long-term customers. For example, imagine fishing in the vast ocean with an electronic fish-finder. This technology allows you to see exactly where the fish are swimming under the water – it’s an unfair advantage that makes it significantly easier to find and catch fish. Similarly, your digital blueprint will identify where to cast your ‘fishing net’ (marketing investment, channels …) and which ‘bait’ (content, offer) the fish (potential customers) prefer.
WSI removes the guesswork and uncertainty from marketing investments as we allow real-world data to guide our decisions.
Be Found Online
These statistics will likely blow your mind …
Back in 2010, only a few short years ago the Internet comprised roughly 200 Million websites. Today there are over One Billion websites, a staggering increase of 400 percent and climbing.
Now think about the impact of this next fact on your business. Ninety-five percent of the Internet is INVISIBLE. We only see the One Billion websites that have been indexed (cataloged) by search engines like Google.
Is Your Business Invisible?
With the exponential growth of the Internet it has become increasingly difficult for businesses (websites) to be found in search engines. For the inexperienced marketer it is now almost impossible to guarantee first page organic search results for businesses.
Build Your Reputation
“It takes 20 years to build a reputation and five minutes to ruin it.”
– Warren Buffett
Word-of-mouth and reputation are key determinants of long-term business success.
As the digital economy becomes increasingly transparent it is impossible for poor performing companies to hide from dissatisfied customers or disgruntled employees.
In the hyper-connect digital world, it matters what people say about you and your business as comments and reviews are amplified across the world with a click of a button.
Repeated research shows that almost 90 percentage of prospective customers read reviews before they buy and most trust these reviews as much as they do recommendations from friends.
WSI has the technology, experience and expertise to turn a damaged reputation into a company strength – helping ensure business prosperity for years to come.