WEB DESIGN & DEVELOPMENT

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Web design & development

webdevThe foundation of your online marketing is your website. Your website is the hub for your existing customers and for new leads in your digital marketing efforts.

Your website should be kept up-to-date with new technology, correctly written code, powerful /images, content that outlines exactly what your business offers, as well as contact information. If your site is over 2 years old, it is probably time for an update.

We create beautiful custom websites designed to give your customers an excellent user experience. During development we complete Foundational On-Page SEO so that your new website will be ranked by search engines and found by your customers.

 


Responsive design

respwebMobile access is rapidly overtaking desktop or laptop usage on the Internet. With most of today’s smartphones and tablets Wi-Fi capable, a standard website Is no longer feasible. Websites must be designed to adjust to any screen size across any platform without any delays. Enter responsive web design. While at one time multiple sites were required to fill all types of access technology has advanced enough to allow for responsive web design (RWD).

RWD allows a web designer to create a user experience that is standard across all platforms and all screen resolutions. Websites designed with RWD self-adjust from wide desktop monitors to small smartphone screens. Mobile-friendly sites are now required by Google algorithms to maintain high Google Search rankings.


Analytics

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We install Google Analytics on your website to track:

  • form submissions
  • traffic (new visitors and returning visitors)
  • how long people stay on your site (session duration)
  • which countries or regions your site is being visited from
  • which pages cause people to leave your site (bounce rate)
  • which devices are being used to access your website
    ….and more!

These factors can help you determine your key demographic and turn more leads into sales, increasing your overall Return on Investment (ROI).

To find out more about any of WSI’s digital solutions

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