Paid Search advertising are ads (pay-per-click) placed in search engines. PPC ads appear on Search Engine Result Pages (SERPs) above and to the right of organic web listings. Due to its nature, Paid advertising is instant and much more dynamic than any other form of digital marketing.
Investing in SEO and various forms of PPC (banner ads; remarketing) will increase the traffic that goes to your website. The position of PPC ads is determined by a Keyword bidding process.
One page landing pages are typically built for running PPC or display ads that drive traffic to your site to get qualified sales leads via phone or email. This is a good approach for new or small companies that are trying to build brand awareness and grow their business.
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