Having Trouble Navigating the Choppy Waters of Digital Marketing?

Tim Stauning - Monday, June 29, 2015

websiteThe internet is equal parts opportunity and confusion. Our primary goal with this blog is to remove as much of the confusion as possible so you can take full advantage of the opportunity. I’m Tim Stauning. My wife, Karen, and I have spent more than 30 years in marketing, advertising and business strategy, gradually shifting our focus from traditional media to online platforms. We’reWSI digital marketing consultants.

What exactly does that mean?
Well, WSI isboth an acronym and a company. WSI stands for “We Simplify the Internet.”We’ve had a lot of conversations with business owners in the Princeton area and across Central and South Jersey, and wrapping one’s head around digital marketing continues to be a common struggle.

Everyone knows they can make money through digital marketing, but very few understand the internet and how to use online tools to grow a business. We want to use this blog to change that.

WSI the company is a worldwide network of marketers with offices in more than 80 countries. WSI has strategic partnerships with industry heavyweights like Google, Microsoft, Constant Contact and HubSpot.

As local WSI digital marketing consultants, we have direct access to a wealth of resources and expertise that we bring directly to local businesses.In an age of faceless communication, we actually come to your place of business, meet with you face-to-face, learn about your business and goals, and work with you to develop the best possible digital marketing strategy.

One great thing about our partnership with WSI is that if you’re dealing with a specific problem, there’s an excellent chance that a WSI professional has already helped another business address a similar problem. We can increase ROI and minimize risk by using that knowledge to make smarter marketing decisions. Having access to WSI’s global resources also enables us to market more efficiently and intelligently rather than simply looking for ways to cut costs. There’s a big difference. Efficiency improves how you do business. Cost cutting is typically a reaction to bad business.

How We Make Digital Marketing Work
We use the WSI Lifecycle, a six-step methodology that helps us better understand business processes and goals, develop and manage a customized digital marketing strategy, and measure the results. Our solutions integrate four key areas: Site, Search, Social and Mobile.

Site.It may seem shocking, but only about half of all small businesses have a website, according to SCORE. Many websites don’t deliver a strong user experience, and even fewer use analytics to measure activity and improve ROI. We make sure your website is a valuable marketing tool, not an afterthought.

Search. SEO, SEM and PPC. Penguin, Panda and Hummingbird. Search marketing strategies and algorithm updates are enough to make your head spin. We help you understand how to use search to drive more traffic and close more sales.

Social. Social media success requires more than creating a business page and collecting likes, fans and followers. We use the “social” in social media to engage customers, cultivate stronger relationships, and build long-term customer loyalty.

Mobile. The world has gone mobile. It’s time for local businesses to catch up. We help you integrate and optimize site, search and social marketing efforts for mobile devices and audiences.

Information, Not Sales Pitches

We know you receive endless phone calls, emails and social media messages from people who are trying to sell some kind of advertising or marketing. They claim to have the solutions to all of your problems before they even know what your problems are.

You’ll never see a sales pitch in this blog. We plan to share our own experiences, WSI resources, and client success stories so you can apply some of this information to your own marketing strategies.

We hope this initial blog post gives you an idea of who we are, what we do, the value of what we do, and how we do it. We invite you to subscribe to our blog and share any posts that you find interesting and helpful. Thank you for reading – you’ll be hearing more from us soon.


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